Diageo (LSE:DGE): Is the Drinks Giant Undervalued After Recent Share Price Movement?

Diageo Share Price Overview

Diageo (LSE:DGE) shares have experienced notable fluctuations recently, attracting investor interest following mixed returns over the past months. This year, the share price has dropped nearly 30%, with a slight rebound in recent weeks that has not offset earlier steep declines.

Shareholder Returns and Market Sentiment

The one-year total shareholder return stands at -18.8%, reflecting continued subdued momentum as investors balance growth concerns and emerging risks. The current share price is £17.98, significantly below the widely cited fair value estimate of £23.48.

Investor Perspectives

Strategic Focus and Growth Areas

Diageo is enhancing its emphasis on premiumization and expanding categories, especially in tequila and ready-to-drink beverages. This strategy aims to tap into rising consumer wealth and preference for premium brands across emerging and developed markets.

"Diageo is intensifying its focus on premiumization and category expansion (notably in tequila and ready-to-drink beverages) to capture rising consumer affluence and elevated brand preferences in both emerging and developed markets."

Author’s summary: Diageo’s share price decline contrasts with its strategic push into premium segments, creating debate over its true valuation amid mixed market signals.

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Simply Wall Street Simply Wall Street — 2025-11-06