Starbucks Responds to Bearista Cold Cup Sellout Frenzy
Starbucks released its new holiday item, the Bearista Cold Cup, on November 6, and the 20-ounce bear-shaped tumbler sold out almost immediately. The cup is clear with a lid and straw, designed to resemble a bear wearing a green beanie—Starbucks' signature color.
Popularity and Social Media Reaction
The cup was first revealed on Starbucks' Instagram on November 5, where it quickly generated excitement among fans. However, many customers soon expressed frustration online, reporting that the Bearista Cold Cup was sold out by the time they visited stores. Some claimed that certain Starbucks locations stocked only one or two cups each.
Customer Feedback
“Not cool marketing Starbucks to only have 1-2 at each store and allow your baristas to buy them before customers. You should have had additional stock for your baristas and at least 10-20 for each store,”
a user wrote on Starbucks’ official Instagram.“Our local store received ONE,”
another customer complained.- Some questioned the marketing strategy, asking, “Why are you even marketing this?”
Concerns About Employee Purchases
There were also accusations that employees at certain locations were purchasing the Bearista cups before customers had a chance to buy them, due to the limited stock.
Author’s Summary
The Bearista Cold Cup's sudden sellout sparked customer frustration over limited availability and early employee purchases, prompting Starbucks to address the situation.
Would you like the summary to be more formal or casual?