Starbucks has caused a wave of excitement online after unveiling its new Bearista Cold Cup, part of the brand’s festive collection released on Wednesday. The limited-edition glass features a teddy bear design with a straw, wearing a green Starbucks beanie and adorned with the company’s logo on its belly.
In the United States, the cup is available for $43.95. Many fans have flooded social media expressing their desire to grab one as soon as possible.
“From cold brew to an iced matcha latte, your drinks have never looked cuter. The Starbucks Bearista glass cold cup brings instant joy to every sip,” said Starbucks.
However, the company confirmed to The Tab that this charming cup is currently exclusive to the US market, meaning it will not be officially released in the UK. British fans will have to rely on resellers from America if they wish to get one—likely at inflated prices.
Still, UK customers have a reason to smile. Starbucks shared that a similar product, the Brown Bear Mug, is available locally for £13, describing it as an ideal companion for cozy winter moments.
“Currently, we do have the adorable Brown Bear Mug in the UK which we think is perfect for every cosy moment by the fire. We also have a wider range of festive merch in the UK that is perfect for the Holidays!” Starbucks told The Tab.
Starbucks’ new Bearista Cold Cup wins hearts online but stays US-only, while the UK gets a cozy alternative — the Brown Bear Mug — to join in the festive cheer.