Daegu Enhances Its Business Events Appeal
Daegu, South Korea’s fourth-largest metropolitan area, is actively working to raise its profile as a premier destination for business events while addressing key areas for growth.
Economic Shift and Strategic Focus
Jin Seob Kim, executive director of the Daegu Foundation for Culture & Arts, explained at Korea MICE Expo 2025:
“Daegu is well-known for textiles and electronic manufacturing, but this segment is shrinking, hence we are working hard to boost the business events and tourism sectors.”
Current Events and Visitor Statistics
Daegu currently hosts about 50 international business events annually, attracting approximately 50,000 visitors from abroad. Recent notable events include:
- Federation of Asian Small Animal Veterinary Associations Congress 2025 with 4,500 attendees
- International Congress of Theoretical and Applied Mechanics 2024 with 3,243 attendees
Future International Congresses
- World Congress for Neurorehabilitation in 2026, expected to draw 2,000 attendees
- World Filtration Congress in 2028, with an estimated 1,200 attendees
Incentives for Business Events
The Daegu tourism board promotes business events through a combination of financial incentives and streamlined planning assistance to attract and support organizers.
Summary: Daegu is strategically transforming its business events scene by offering tailored incentives and targeting growth sectors to boost tourism and international engagement.