Some figures on the British right, including Esther McVey and Laurence Fox, have turned their criticism toward the Royal British Legion (RBL), accusing the charity of becoming “woke.” The RBL runs the annual poppy appeal, raising funds for veterans, active service members, and their families.
Former Conservative minister Esther McVey expressed dismay on X after discovering that the RBL employs a Head of Diversity and Inclusion, reportedly earning around £65,000. She wrote:
"Bought my poppy as I do every year… however, horrified to discover The Royal British Legion has a Head of Diversity & Inclusion at a wage of about £65k – that’s a lot of poppies to sell just for that non-job wage! All the money should be going to veterans not on politically correct non-jobs."
Actor and commentator Laurence Fox echoed similar sentiments, posting:
"Haven’t bought a poppy yet this year… Can’t bring myself to contribute to the head of diversity, equity and inclusion’s salary. I refuse to support it."
The RBL defended the position, explaining that the Diversity and Inclusion role helps ensure that support reaches ethnic minorities, LGBTQ+ individuals, and disabled veterans who might otherwise believe the charity is not for them. The organization stressed the importance of inclusivity in effectively serving all who have worn the uniform.
Criticism from public figures such as McVey and Fox reflects another cultural flashpoint within British politics, pitting calls for inclusivity against accusations of political correctness.
Author’s summary: Conservative figures attack the Royal British Legion’s diversity role, framing inclusivity efforts as wasteful while the charity defends its mission to serve all veterans equally.