Genuine Partnerships Key to Overcoming Challenges
The Travel Network Group chief executive, Gary Lewis, emphasized the importance of consistent, long-term relationships between travel agents and suppliers.
When times get tough it is important to carry on supporting the [TTNG] members. I don’t want to hear [suppliers saying], ‘We are going to concentrate on our business and cherry-pick some really good members and concentrate on them for this tough time’.
Lewis highlighted several challenges the trade is expected to face, including a later-booking family market, a move to shorter durations, and increased demand for value.
A panel of industry experts predicted a tough 12 months for the trade, underscoring the need for genuine partnerships.
Author's summary: Genuine partnerships are crucial for the travel trade to overcome challenges.
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