A Viennese Landmark to Rebrand under the Sheraton Flag
Vienna’s Hotel Savoyen is set to become the Sheraton Vienna in early 2027. Operated by MHP Hotel AG under a franchise agreement with Marriott International, this rebranding reflects the company’s growth strategy within Austria.
Location and Renovation
The hotel is located in Vienna’s diplomatic district, housed in the historic former Imperial Printing House. Before reopening as a Sheraton, the property will undergo extensive renovations to enhance its offerings.
Hotel Features
- 310 rooms total
- 43 suites
- 70 executive rooms
The hotel will continue emphasizing spacious and functional hospitality to meet guest expectations.
Partnership and Brand Integration
This transition is supported by a long-term partnership between MHP Hotel AG and Mechelgasse 1 GmbH, the hotel's owner. The franchise deal with Marriott International integrates the hotel into a globally recognized premium brand network.
“We see great potential to further strengthen the market position of Hotel Savoyen through its repositioning as Sheraton Vienna. Vienna continues to benefit from strong international demand and dynamic tourism growth. We are grateful to Midstad for their trust and look forward to a successful collaboration.” – Jörg Frehse, CEO, MHP Hotel AG
Regional Expansion
Alongside this rebranding, Marriott is expanding in the DACH region with the upcoming launches of two Four Points Flex by Sheraton hotels in Östringen and Koblenz.
Author’s summary: The rebranding of Vienna’s Hotel Savoyen as Sheraton Vienna will enhance its market position amid growing tourism, while Marriott expands its footprint in the DACH region.