Dubai-based Jumeirah Links with Designer Bouguessa for Debut Capsule Collection
Luxury and leisure have come together in the Gulf as Dubai-based hotel group Jumeirah announced plans for its first capsule collection with designer Faiza Bouguessa. Named Jumeirah Heritage Club, the exclusive line launched on Thursday, November 6, in collaboration with the Dubai-based fashion house Bouguessa. Inspired by coastal nostalgia and a deep sense of belonging, the collection is available to shop worldwide.
About Jumeirah
Founded in 1997, Jumeirah is among the world’s top luxury hotel and resort groups. Owned by the Al Maktoum family, Dubai’s ruling family, it manages around 30 properties globally, including the iconic sail-shaped Burj Al Arab in Dubai.
- Maldivian island resort Jumeirah Olhahali Island
- Art-inspired Jumeirah Capri Palace in Italy
- Modern British classic Jumeirah Carlton Tower in London
Collection Inspiration and Style
The capsule blends Bouguessa’s minimalist style with Jumeirah’s sophisticated elegance, reflecting the textures, colors, and shapes of the region’s most iconic coastal spots. From the sunlit hues of old Jumeirah to the serene lines of the sea, each design pays tribute to the spirit of Dubai’s original shoreline, where Jumeirah’s journey began.
“Jumeirah has always represented the heart of Dubai — a place that evokes emotion, memory, and a distinct sense of belonging.”
Author's summary: Jumeirah teams up with Faiza Bouguessa to launch a capsule collection that celebrates Dubai’s coastal heritage through minimalist designs inspired by the city’s original shoreline.
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