The Interview: Aroma-Zone CEO on Expanding to the UK and Making Quality Self-Care Accessible
TheIndustry.beauty speaks with CEO Sabrina Herlory Rouget about Aroma-Zone, the opening of its first UK store, and the brand’s growth strategy.
Introduction to Aroma-Zone
Widely celebrated in France for its science-driven, natural approach to self-care, Aroma-Zone is launching in the UK. Known for its clean, effective, and eco-friendly skincare, haircare, and wellness products, the brand will open its first UK store at Westfield London later this week.
Interview Highlights with Sabrina Herlory Rouget
Sabrina Herlory Rouget, who joined Aroma-Zone in November 2021, brings rich experience from senior leadership roles at Estée Lauder-owned brands such as MAC Cosmetics, Jo Malone London, Bobbi Brown, and the L’Occitane Group.
Since her appointment, Aroma-Zone has refined its product range to better serve its expanding community. The brand has grown its selection to include ready-to-use items like moisturisers, serums, and dietary supplements, which are sold online and in 27 stores across France, plus one location in Belgium.
Customer-Centric Growth
This approach has cultivated a devoted customer base, with over three million active clients today. Notably, 1.5 million of these are new customers gained in 2024 alone.
“Aroma-Zone has built a reputation for delivering high-quality, accessible products that appeal to a wide audience.”
Summary
Aroma-Zone’s expansion into the UK marks a new chapter, driven by a customer-focused strategy and expert leadership to democratize access to premium, eco-conscious self-care.
Author’s summary: Aroma-Zone’s UK launch under CEO Sabrina Herlory Rouget combines strong leadership and customer focus to expand the brand’s trusted, eco-friendly self-care products to a wider audience.