Interview with Graphéine: "The Temptation of the Gaze"
In La Survivance / The Temptation of the Gaze, François Chevret conducts a detailed interview with the branding agency Graphéine. Jérémie Fesson and Mathias Rabiot share the story of how their collective evolved into a committed brand design agency, driven by ethics, pedagogy, and strategic thinking.
Thank you to François Chevret for this thorough interview published in the insightful newsletter La Survivance / Tentation du regard. Spanning 30,000 characters, it reveals how Graphéine approaches the creation of visual identities with passion, insight, and purpose.
The Evolution of Graphéine
Jérémie Fesson and Mathias Rabiot describe how a group of students grew into a successful agency, while maintaining their enthusiasm for pedagogy, culture, and typography. The interview highlights their commitment to ethics and civic responsibility in design.
Design Philosophy and Brand Identity
The conversation emphasizes that a brand is more than just a logo — it involves values and deeper cultural meaning. The interview offers valuable perspectives on the motivations behind graphic creation and how an agency defines its ethical stance.
Thank you, François Chevret, for this in-depth interview in the fascinating newsletter La Survivance / Tentation du regard.
If you are interested in brand identity and the principles that guide creative work in branding, this interview provides plenty of thought-provoking insights.
Read the full interview here: Graphéine Branding and Identity
Author's summary: This interview with Graphéine reveals how ethical values, pedagogy, and culture shape the agency’s unique approach to brand identity design.