Connecticut launched a daring billboard campaign around New York City asserting the superiority of its pizza. The signs boldly declared, “Hey New York Pizza, there’s no shame in second place,” and “The Nation’s Best Pizza — Not You, New York,” provoking a wave of reactions.
Anyone interested in joining the conversation can visit Connecticut Tourism’s dedicated page.
“I’ll admit [New York] pizza is good. But it isn’t the nation’s best. That title belongs to us,” said Anthony Anthony, former New Yorker and current chief marketing officer for Connecticut.
He described the rivalry as a playful competition that highlights Connecticut’s pizza culture.
Regardless of opinions on which state has the best pizza, the campaign sparked widespread debate among pizza enthusiasts and secured over 4,000 media hits.
This spirited campaign by Connecticut provoked lively discussions and media attention, boldly challenging New York’s pizza legacy with humor and pride.