Connecticut launches a pizza trail and fighting words in quest for total domination over New York - The Boston Globe

Connecticut Challenges New York with Bold Pizza Campaign

Connecticut launched a daring billboard campaign around New York City asserting the superiority of its pizza. The signs boldly declared, “Hey New York Pizza, there’s no shame in second place,” and “The Nation’s Best Pizza — Not You, New York,” provoking a wave of reactions.

Public and Online Reactions

Anyone interested in joining the conversation can visit Connecticut Tourism’s dedicated page.

Official Statement from Connecticut’s Marketing Chief

“I’ll admit [New York] pizza is good. But it isn’t the nation’s best. That title belongs to us,” said Anthony Anthony, former New Yorker and current chief marketing officer for Connecticut.

He described the rivalry as a playful competition that highlights Connecticut’s pizza culture.

Impact of the Campaign

Regardless of opinions on which state has the best pizza, the campaign sparked widespread debate among pizza enthusiasts and secured over 4,000 media hits.

Author’s Summary

This spirited campaign by Connecticut provoked lively discussions and media attention, boldly challenging New York’s pizza legacy with humor and pride.

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The Boston Globe The Boston Globe — 2025-11-07

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