Canada Soccer and Infinity Announce Music Ambassadors with First Wave of Perfect Pitch Contributors
Alessia Cara, Charlotte Cardin, Loud Luxury, Nelly Furtado, The Tragically Hip, and Zeds Dead have joined forces under Grammy-winning producer Boi-1da for the Perfect Pitch initiative. Spearheaded by executive producer Boi-1da, Perfect Pitch has evolved over recent months, uniting a diverse mix of genres, cultures, and communities that mirror Canada’s vibrant society.
The upcoming album, scheduled for release before next summer’s FIFA World Cup, will feature original music, reimagined tracks, and unique collaborations with some of Canada’s most acclaimed artists.
Infinity & is set to amplify cross-promotion and activation opportunities across key entertainment and cultural platforms globally, helping to raise Canada Soccer’s brand beyond sport and in support of the Canada Soccer Foundation.
Perfect Pitch is a philanthropic project benefiting the Canada Soccer Foundation, supporting programs that empower youth, remove barriers to participation, and strengthen Canada’s National Teams on the world stage.
Canada Soccer and Infinity will reveal more artists, song releases, and activation details in the coming months. Based in Toronto and operating worldwide, Infinity is a full-service music and entertainment company specializing in project management, record label services, talent management, and strategic partnerships. Infinity collaborates with artists, brands, and organizations to bring creative visions to life and drive impactful results across the global entertainment landscape.
Author’s Summary
Perfect Pitch unites top Canadian artists and producers to create music that supports youth empowerment and elevates Canada Soccer’s global presence through philanthropy and cultural collaboration.
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