West Coast Eagles Secure Four-Year Sponsorship with Allianz Australia
The West Coast Eagles have entered into a four-year Platinum Partnership with Allianz Australia, supporting the club’s AFL, AFLW, and Wheelchair football teams. This deal represents Allianz's first significant sports sponsorship in Western Australia, reflecting its commitment to expanding community programs across the country.
Club and Sponsor Perspectives
West Coast Eagles CEO Don Pyke emphasized the alignment of Allianz’s values with the club’s identity and community objectives.
“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our club’s values and identity.”
He added that Allianz’s support will boost football programs and community initiatives alike.
“Allianz Australia’s support will enhance our AFL, AFLW and Wheelchair football programs while contributing to our broader community initiatives.”
Brand Visibility and Partnership Details
- Allianz branding will feature on the neckline of the Eagles’ AFL jerseys, training wear, media backgrounds, and Optus Stadium in-game signage.
- From 2026, Allianz will be the shorts partner for the AFLW team.
- The company will also become a major partner of the Wheelchair football team.
Community Initiative Launch
The partnership will commence with a joint campaign supporting Foodbank WA’s Give a Feed appeal, providing Christmas food hampers to families in need.
- Allianz will sponsor 1,000 hampers.
- Eagles players and staff will volunteer to deliver hampers before Christmas.
“Allianz has a long history of supporting sport and promoting the power of sport in uniting communities,” said managing director Richard Feledy.
Author’s summary: The West Coast Eagles and Allianz Australia formalize a four-year partnership that boosts multiple football programs and drives impactful community support initiatives in Western Australia.