Starbucks today marked 10 years in Cambodia, celebrating a decade defined by growth, coffee craft and community impact. Since opening its first store in Phnom Penh in 2015 through its licensed partner Coffee Concepts (Cambodia) Limited, part of Hong Kong Maxim’s Group, Starbucks has grown to 57 coffeehouses across 8 cities nationwide, becoming a beloved third place for Cambodian communities, served by over 500 partners (employees) who proudly wear the green apron. During his first visit to Cambodia to commemorate the milestone, Brian Niccol, chairman and chief executive officer of Starbucks, reaffirmed the company’s long-term commitment to the market. Joined by Michael Wu, chairman and managing director of Maxim’s Caterers Limited, Starbucks long‑standing regional license partner, the two leaders connected with partners who have shaped Starbucks journey in Cambodia and celebrated the market’s 10th anniversary together.
“Celebrating ten years in Cambodia is about more than time. It’s about the connections we’ve built with partners, customers and communities,” said Niccol. “Our success stems from our long-standing licensed partner, Coffee Concepts (Cambodia) Limited, who truly reflects our mission and values. Together, we’ve created Starbucks experiences that resonate locally and honor Cambodia’s unique coffee story.”
Summary: Starbucks marks a decade in Cambodia, highlighting growth, local collaboration, and community impact, with 57 cafes across eight cities and a 500-strong partner network, underscoring a sustained commitment through its licensed partner and local teams.
Author’s note: Starbucks’ Cambodia journey illustrates how brand partnerships and local adaptation can drive sustained growth while honoring a country’s coffee culture.
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