Launched during the Milan Derby at San Siro Stadium, Qatar Airways and football legend Rio Ferdinand unveiled their new social initiative, Qatar Airways United. The program focuses on inspiring and empowering young people around the world through football-based community engagement.
According to organizers, the initiative aims to create meaningful opportunities for youth development, especially in underserved communities. It seeks to foster teamwork, discipline, and social inclusion through training sessions, mentorship, and cultural exchange.
Qatar Airways stated that this collaboration reflects the airline’s ongoing commitment to global community building and sports diplomacy. The airline has a longstanding relationship with international football, sponsoring major clubs and events worldwide.
Rio Ferdinand, known for both his athletic achievements and charitable work, expressed enthusiasm about contributing to the project:
"Football has the power to bring people together and change lives. Through this partnership, we want to give young people the chance to realize their full potential."
The program is expected to roll out in multiple countries over the coming year, offering training clinics and educational workshops to support youth both on and off the pitch.
This initiative forms part of Qatar Airways’ broader corporate social responsibility agenda, integrating sport as a tool for empowerment and global unity. It aligns with the airline’s belief that sport can inspire positive change and nurture future leaders.
“Qatar Airways United combines the passion of football with our mission to connect and support communities worldwide,” said a company representative.
Rio Ferdinand’s involvement underscores the project’s focus on mentorship and character development, encouraging participants to pursue their ambitions both in sports and in life.
Author’s Summary: The partnership between Qatar Airways and Rio Ferdinand introduces a youth empowerment project that harnesses football’s unifying power to build confidence, opportunity, and community among young people worldwide.