Author's Summary
TikTok Shop has seen explosive growth in France, expanding from 5,000 to 16,500 featured sellers within six months, signaling robust global momentum in social commerce.
Key Growth Milestone
TikTok Shop's presence in France surged dramatically, increasing featured sellers from 5,000 to 16,500 over just six months. This rapid rise highlights the platform's accelerating adoption among merchants. The expansion reflects broader international success for TikTok's e-commerce arm.
Context in Europe
France marks a strategic hub following launches in markets like the UK, Spain, Italy, and Germany earlier in 2025. In the UK, over 200,000 active sellers drove 93% sales growth yearly. European social commerce is projected to climb from €25.8 billion in 2023 to €44.8 billion by 2028.
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