Dua Lipa Highlights Team USA Women in NBCUniversal’s Olympic Campaign
NBCUniversal launched a new promotional spot for the 2026 Milan-Cortina Olympic Winter Games featuring global pop star Dua Lipa. The campaign celebrates the strength and spirit of Team USA’s female athletes, including Mikaela Shiffrin, Chloe Kim, Lindsey Vonn, and Alysa Liu.
The spot made its debut during the Macy’s Thanksgiving Day Parade, marking one of the first major Olympic promotions leading up to the Winter Games. Its tone combines empowerment and modern artistry, driven by Dua Lipa’s magnetic performance and sleek visuals that blend athleticism with music and style.
Emphasis on Female Excellence
NBCUniversal’s creative direction underscores how these U.S. athletes represent resilience and confidence. The ad weaves footage of the athletes training and competing with Dua Lipa’s characteristic energy, symbolizing unity between music, motion, and achievement.
“The women of Team USA embody the heart of competition and grace,” said an NBCUniversal spokesperson. “Through this campaign, we aim to spotlight their inspiring journeys as we look forward to Milan-Cortina 2026.”
A Fresh Start for the Olympic Narrative
This new spot continues NBCUniversal’s tradition of using high-profile talent to build excitement around the Games. Dua Lipa’s involvement adds a distinctive cultural relevance, connecting younger audiences with Olympic values.
Author’s summary: NBCUniversal’s new Olympic campaign starring Dua Lipa celebrates Team USA’s leading women athletes, merging pop culture and athletic empowerment before the 2026 Winter Games.
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