More than Half of Gen Z Canadians Feel Pressured to ‘Fake’ Financial Stability: TD Survey

Gen Z Canadians Feel Pressured to 'Fake' Financial Stability

A recent TD survey found that more than half of Gen Z Canadians (53%) feel pressured to maintain a successful image on social media, while 65% believe they're falling behind their peers financially.

Gen Z is under constant pressure to appear financially secure as soon as they begin their careers, while many are struggling behind the scenes with stress, debt and uncertainty.

According to Kristy Irwin, Product Group Owner, Youth & Student, this pressure is causing anxiety and conflict among young Canadians as they struggle with rising costs and low income.

Key findings from the survey include:

Author's summary: Gen Z Canadians struggle with financial pressure and social media expectations.

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Cantech Letter Cantech Letter — 2025-10-14