La Casa Del Formaggio Introduces Aussies to Salvatore
La Casa Del Formaggio has released its first snacking cheese, 100% Mozzarella Stretchy String Sticks, and is promoting it through the "Real Talk" campaign via Showpony.
The campaign features a talking packet of cheese sticks, dubbed "Salvatore", with an Italian accent and charming personality.
“The packet design is so iconic. The second we saw the amazing smile, we knew we had to bring it to life. Our collective ambition was to make creative as charming and fun as the cheese is delicious.” - Parris Mesidis, Showpony Executive Creative Director
Author's summary: La Casa Del Formaggio introduces Salvatore, a talking cheese packet.