Thomas Priore: A Leader in Unified Commerce
Thomas Priore is the CEO of Priority, one of the leading non-bank merchant acquirers in the United States. He has led the company to rank #45 on Forbes' 2025 list of America's Most Successful Small-Cap Companies.
Early Career and Education
Priore's educational background includes degrees from Harvard and Columbia Business School. He also spent eight years at PaineWebber and founded ICP Capital, where he managed over $20 billion in assets.
Leadership Philosophy
Priore's leadership philosophy is centered around "care-first leadership". He emphasizes the importance of a strong work ethic, which he learned from his grandfather, a landscaper. As he notes, success requires working "half a day—12 hours".
Success requires working "half a day—12 hours"
Priore's vision for unified commerce platforms has driven his strategic acquisitions and leadership at Priority.
Author's summary: Thomas Priore leads Priority with a care-first approach.