Great work from oOh!, as they team up with the Noosa Prostate Association (NPA) to deliver a powerful new awareness campaign across Sunshine Coast shopping centres.
The campaign's message, "Get him tested today", encourages men to take a simple blood test for prostate cancer, with oOh! donating the ad space across key shopping centres.
"The ads will save men's lives."
According to Ian Miller, chair of the NPA, the campaign is running across Noosa Civic, Caloundra Shopping Centre, Stockland Birtinya, and Sunshine Plaza.
The campaign's creative, by Anthony Napier-Munn and Michael Owen, delivers a powerful call to action.
Author's summary: oOh!media launches prostate awareness campaign.