Advertising Update: RCP and Interactive Investor
Agency RCP has launched a new brand platform for Interactive Investor, a personal investment service from Aberdeen Group, with the slogan "I think therefore ii", a play on philosopher Rene Descartes' famous phrase.
Cogito, ergo sum
Interactive Investor charges a flat monthly fee, rather than a percentage, which may offer better value to customers. The investment service industry is under pressure from AI, which is being used by hedge funds to generate significant profits through algorithms.
- Flat monthly fee
- No percentage-based charges
- Pressure from AI in the investment industry
As a result, many investment services are seeking new customers through TV and cinema advertising.
Author's summary: RCP launches new brand platform for Interactive Investor.
More News
- Leonard H. McCoy - Memory Alpha
- Bills great calls out Brandon Beane for failing Josh Allen
- [Commissioner Dexter McCoy launches bid for Fort Bend County judge, citing need for new leadership]
- Commissioner Dexter McCoy challenges KP George in Fort Bend County judge race
- Fort Bend Commissioner Dexter McCoy joins 2026 county judge race
- Disney World guest rescues collapsed man in latest medical emergency
- [collapsed adjective - Definition, pictures, pronunciation and ...]
- Psychologist reveals five common things parents do that accidentally spark kids' bad behavior
- Tour news: Rosalía, Taskmaster, Don Letts & Daddy G, De La Soul, LCD Soundsystem, Amyl & The Sniffers, Lily Allen, more
- Playback: The Law discussed Daddy Lumba’s case