For decades, business leaders assumed that globalization and free trade would reduce barriers. However, tariffs are now becoming a structural part of supply chains and cost structures.
“It is chaotic and the reason it’s chaotic is because you don’t know what’s going to come next,”
said former U.S. Commerce Secretary Gina Raimondo, emphasizing that tariffs are not temporary, but a long-term reality. Executives must plan accordingly, as tariffs are no longer a short-term disruption. Author's summary: Tariffs are a new normal.