Why Is DraftKings Stock Surging Today?
Shares of DraftKings (DKNG) jumped nearly 3% in early trading following the announcement of a multiyear partnership with Walt Disney Co. (DIS). Under this agreement, DraftKings will become the exclusive official sportsbook and odds provider for Disney's ESPN, starting in December 2025.
Integration with ESPN
ESPN revealed that DraftKings’ entertainment products will be integrated throughout its ecosystem beginning December 2025, with a full rollout planned for 2026.
“Fans will be able to enjoy betting features and access to offerings including DraftKings’ sportsbook, daily fantasy, and DraftKings Pick6 at launch,” ESPN said.
DraftKings will operate a dedicated betting tab within the ESPN app. Additionally, customers will benefit from special promotions related to ESPN Unlimited, ESPN’s new direct-to-consumer service.
Market Sentiment and Brand Impact
- Retail investor sentiment on DraftKings improved from neutral to bullish in a single day.
- Message volumes about the stock remain at high levels, according to Stocktwits data.
- ESPN BET will evolve into a sports betting content brand featuring DraftKings Sportsbook integrations. The flagship show will be ESPN BET Live.
Other Industry Moves
On the same day, Penn Entertainment and ESPN announced the early termination of their exclusive U.S. online sports betting agreement, effective December 2025.
The financial details of the DraftKings and ESPN agreement were not disclosed.
Author's Summary
This new partnership positions DraftKings as ESPN's exclusive sportsbook provider starting December 2025, fueling stock gains amid rising retail investor optimism.