ESPN Ends Deal With PENN Entertainment
ESPN has mutually terminated its exclusive U.S. online sports-betting agreement with PENN Entertainment. The decision marks a shift in ESPN's sports betting strategy.
New Partnership With DraftKings
Shortly after ending the agreement with PENN, ESPN announced a new multiyear partnership with DraftKings as its Official Sportsbook and Odds Provider. This collaboration aims to enhance ESPN’s sports betting offerings.
Changes to ESPN BET App
- The ESPN BET online sports-betting app will be discontinued on December 1, 2025.
- “ESPN BET” will transform into a sports-betting content brand featuring DraftKings Sportsbook integrations throughout ESPN’s platforms.
- A comprehensive rollout of the new partnership is planned for 2026.
“Our betting approach has focused on offering an integrated experience within our products,” said ESPN Chairman Jimmy Pitaro. “Working with DraftKings, a leader in the space, will allow us to build upon that foundation, continue to super-serve passionate sports fans and grow our ESPN direct-to-consumer business. We are excited about this new collaboration with DraftKings.”
DraftKings’ Role in ESPN Ecosystem
- DraftKings will power the betting tab within the ESPN app.
- ESPN users will have access to DraftKings sportsbook, daily fantasy, and DraftKings Pick6 at launch.
- Special promotions will be offered to ESPN customers for the new ESPN Unlimited direct-to-consumer product.
The partnership aims to provide a more integrated and engaging sports betting experience for ESPN fans while expanding ESPN’s direct-to-consumer offerings.
Author’s summary: ESPN ends its PENN sports betting deal to partner with DraftKings, aiming to integrate enhanced betting features across its platforms and expand its direct-to-consumer audience by 2026.