Taylor Swift Inspires $2M Fundraiser for Sea Otters
The Monterey Bay Aquarium has raised over $2 million for sea otter conservation in just two days, thanks to Taylor Swift wearing a vintage aquarium shirt.
Swift wore a vintage Monterey Bay Aquarium otter conservation T-shirt in a release party movie for her new album, prompting her fans to search for the shirt, which was last produced in the 1990s.
- The aquarium was flooded with calls about buying the T-shirt featuring two otters floating on their backs.
- The aquarium decided to re-release the garment as part of a special campaign to raise $1.3 million, a nod to Swift's favorite number, according to Liz MacDonald, the aquarium's director of content strategy.
The campaign was inspired by Swift's influence and the aquarium's goal to conserve sea otters.
Author's summary: Taylor Swift's vintage shirt sparks $2M fundraiser.