Piyush Pandey Passes Away Leaving a Lasting Legacy in Indian Advertising
Piyush Pandey, the creative genius behind iconic Indian ad campaigns, died at 70.
Piyush Pandey, one of India’s most celebrated advertising figures, passed away on October 24, 2025, at the age of 70. Columnist Suhel Seth shared the news, calling Pandey a
genius, patriot, and a true gentleman, adding that India had lost not just an advertising legend but a remarkable human being.
Pandey began his career in 1982 with Ogilvy & Mather India, starting as a trainee account executive before moving to the creative side. Over the decades, he revolutionized Indian advertising with campaigns that became cultural touchstones, including Fevicol’s iconic 'Egg' ad, Cadbury’s 'Kuch Khaas Hai', and Asian Paints’ 'Har khushi mein rang laaye'.
Pandey’s innovative storytelling and ability to connect with audiences earned him global recognition.
Author's summary: Piyush Pandey dies at 70, leaving a legacy in Indian advertising.
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