Piyush Pandey was hesitant to work on ‘Ab ki baar, Modi Sarkar’ slogan, but 20 minutes changed everything | Today News

Piyush Pandey: The Advertising Legend Behind 'Ab ki baar, Modi Sarkar'

Piyush Pandey, a renowned advertising executive and Padma Shri awardee, passed away on Friday after battling an infection.

He was the mastermind behind prominent marketing campaigns for brands like Fevicol, Cadbury, and Asian Paints.

Pandey is also credited with creating India's most famous political slogan, "Ab ki baar, Modi Sarkar."

"Shri Piyush Pandey Ji was admired for his creativity. He made a monumental contribution to the world of advertising and communications. I will fondly cherish our interactions over the years. My thoughts are with his family and admirers." - Prime Minister Narendra Modi

Author's summary: Piyush Pandey, a legendary advertising executive, passed away.

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Mint Mint — 2025-10-24

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