WPP Launches AI-Powered Marketing Platform WPP Open Pro
WPP has launched WPP Open Pro, a new edition of its AI marketing platform, designed to empower brands of all sizes to plan, create, and publish campaigns independently.
WPP Open Pro aims to expand WPP's reach across the global advertising market, offering an efficient solution for brands to manage their marketing efforts.
WPP Open Pro represents a significant shift in the industry, with WPP being the first of its peers to provide a range of integrated, AI-powered delivery models.
- Enables WPP to service the evolving needs of its current client base
- Grasps the opportunity to increase its addressable market of brands
Unveiled by WPP CEO Cindy Rose, WPP Open Pro helps brands to plan campaigns, create large volumes of on-brand content, and quickly deploy assets at scale independently.
Author's summary: WPP launches AI-powered platform for independent marketing.
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