Shimona Rashi: The Viral Cadbury Girl
Shimona Rashi became India's 'national crush' in the 90s after starring in a Cadbury campaign discovered by ad legend Piyush Pandey.
Piyush Pandey was looking for someone with a girl next-door vibe, not a glamorous model or professional dancer, and finally picked Shimona Rashi for the campaign.
Piyush Pandey's Legacy
Piyush Pandey, the man behind iconic ads that defined the 1990s, passed away in Mumbai at the age of 70, leaving behind a legacy that revolutionized India's advertising industry.
- Fevicol’s “Jor laga ke haisha”
- Asian Paints’ “Har ghar kuch kehta hai”
The iconic Cadbury Dairy Milk commercial arguably immortalized Piyush Pandey and introduced us to Shimona Rashi, the bubbly Cadbury girl of the 90s.
Author's summary: Shimona Rashi became India's national crush.
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