Louvre Museum Robbery: Fevicol's Playful Reaction
The Louvre Museum in Paris was recently robbed of priceless Napoleonic jewelry, with thieves stealing eight pieces worth nearly ₹896 crore ($102 million).
Fevicol, known for its iconic ads, reacted humorously to the heist, receiving widespread praise on social media for its creativity.
- Four masked thieves broke into the Apollo Gallery on October 19.
- The stolen items included an emerald necklace and earrings once owned by Emperor Napoleon and Empress Marie-Louise.
- The gang used a truck with a lift to access a balcony window, cut through the glass with power tools, and escaped on scooters.
The heist exposed serious security lapses, with parts of the museum lacking CCTV coverage and the main alarm failing to trigger.
Fevicol's playful ad was hailed as the 'Most creative advertisement' on social media.
Author's summary: Fevicol reacts to Louvre heist with creative ad.
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