Why MLB's Affluent Fans Are Hidden Goldmine For Marketers
MLB fans are a high-value, stable audience whose consistency and affluence make them a rare asset in today's fragmented media landscape.
New research shows that MLB’s fan base represents an enduring marketing opportunity, a group that’s not only financially strong but also digitally connected, loyal, and ready to engage.
Contrary to the perception that baseball’s following is aging out, the data suggests the opposite.
MLB fans are a high-value, stable audience whose consistency and affluence make them a rare asset in today’s fragmented media landscape.
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Author's summary: MLB fans are a valuable marketing opportunity.
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