Arcade takes centre stage at DigiCon 2025 as personalisation and AI set the agenda for Asia’s creative future

Arcade at DigiCon 2025

Award-winning Philippines production company Arcade made a strong showing at DigiCon 2025, the Philippines’ biggest digital conference.

DigiCon made it clear – audiences no longer want generic content. They want culture, relevance, and emotional truth.

According to Vice President of Business Development and Content JM Miranda, Arcade creates content with intent, focusing on human, purposeful, and connected stories.

AI isn’t the hero – it’s the enabler. It’s not here to replace creativity, but to unlock more imaginative and efficient ways of storytelling.

Arcade explores hyper-personalised content and AI-driven creativity at DigiCon 2025. Author summary: Arcade shines at DigiCon 2025.

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Campaign Brief Asia Campaign Brief Asia — 2025-10-28

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