The Biggest Mistakes Startups Make When Running an IDO Campaign
Funding a startup is challenging and historically involved pitching VCs, going through accelerators, and pursuing angel investors.
However, with the advancements in the Web3 ecosystem, there is a new paradigm: Initial DEX Offering (IDO), a decentralised method of raising funds through crypto launchpads and reaching a global community.
An IDO refers to a new fundraising model on a decentralised exchange where any startup can offer tokens for sale to raise capital.
Investors on decentralised exchanges can purchase the tokens directly on a blockchain through launchpads like Binance Launchpad, CoinTerminal, Polkastarter, or DAO Maker and other DEX’s.
There are different types of launchpads that startups can create communities and entice investors to trickle funding into their projects.
What is the Appeal?
IDOs can democratise fundraising, giving early-stage startups global reach and instant liquidity.
Author's summary: Startups face challenges in funding, but IDOs offer a new paradigm.
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