Japan firm flooded with orders after PM Takaichi’s handbag goes viral

Japan Firm Flooded with Orders After PM Takaichi's Handbag Goes Viral

A 145-year-old Japanese company is receiving an overwhelming number of orders after images of PM Takaichi with their handbag went viral online.

Priced at 136,000 yen (US$895), the bag has sparked a flood of orders to the manufacturer based in Nagano, central Japan. The bag is made entirely of leather, weighs only 700 grams (1.5lbs), and is designed to "balance elegance with practicality", according to the company's website.

The company is receiving "an overwhelming number of orders" after pictures of the prime minister with the bag were featured on social media and news.

Due to high demand, shipments are delayed until the end of April, and the company has apologized for the delay in responding to inquiries.

Author's summary: Japanese firm overwhelmed with orders for PM's viral handbag.

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South China Morning Post South China Morning Post — 2025-10-29

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