DeFeet Restructures Manufacturing Operations
DeFeet, a cycling sock maker based in Hickory, NC, is shifting from a fully vertical manufacturing model to sourcing certain tasks locally.
DeFeet has been a fully vertical company for 33 years. Now we’re responding to the crosswinds blowing across domestic manufacturing.
This change is in response to domestic workforce challenges and a desire to access the latest knitting machinery and skills in AI and augmented reality, said Founder Shane Cooper.
- DeFeet is adjusting to an aging workforce and a smaller generation of workers.
- The company is seeking to gain access to the latest technological advancements.
We have chosen partners locally with the focus, tooling and skills necessary to keep DeFeet products evolving at the pinnacle of cycling performance and our markets, globally.
Author's summary: DeFeet shifts manufacturing model due to workforce challenges.
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