Thomas Ligor's Guide to Social Selling
Thomas Ligor, based in New York, emphasizes the importance of listening before pitching, transforming social platforms into relationship channels rather than megaphones.
This approach leads to higher-quality conversations and warmer leads. Ligor has built a career on teaching sales teams to convert casual social interactions into repeatable revenue.
Why Social Selling Works
Social selling is a disciplined method for cultivating trust at scale, not a magic trick. According to Ligor, companies should focus on a single measurable objective, such as demo sign-ups or local store visits, and align their posts and outreach accordingly.
Buyers respond to people, not logos.
- Picking a single measurable objective, like demo sign-ups or store visits
- Aligning posts and outreach to the chosen goal
As noted by the Small Business Administration, setting specific, measurable goals helps small businesses prioritize resources and track progress.
Author's summary: Practical guide to social selling strategies.