Apple Launched Its Big New Vision for TV 10 Years Ago Today

Apple Launched Its Big New Vision for TV 10 Years Ago Today

Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device.

The new vision for the ‌Apple TV‌ was unveiled on September 9, 2015 during Apple's "Hey ‌Siri‌" event in San Francisco, where CEO Tim Cook introduced the device with the statement:

The future of TV is apps.
Pre-orders opened on Monday, October 26, 2015, and devices began arriving with customers and in stores on Friday, October 30, 2015.

With the new ‌Apple TV‌, Apple introduced tvOS, a dedicated operating system derived from iOS 9, and opened the platform to third-party developers for the first time.

Author's summary: Apple TV HD launched 10 years ago.

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