The End of Eurobike?
The bike industry is at a crossroads, with one of its last big symbols, Eurobike, starting to crumble.
Eurobike tried to juggle three worlds at once: industry showcase, dealer order platform, and consumer festival, but became a little bit of everything, and not enough of anything.
Too many compromises, too little clarity, no true identity.
After years of structural issues and growing alienation from major brands, the two most influential German associations, ZIV – Die Fahrradindustrie and Zukunft Fahrrad, have pulled the plug on their cooperation with the fair.
Author's summary: Eurobike faces challenges.
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