Celebrities like Winnie Harlow are using OneOff, a new AI-powered shopping platform, to allow fans to shop items from their unique wardrobes.
OneOff was launched by Bobby Maylack and Emir Talu, and it uses artificial intelligence to analyze paparazzi photos and social media posts of select A-listers.
“Today, people are more passionate about what their favorite celebrities, influencers, and friends are wearing,”
said Bobby Maylack, former chief creative officer at Cameo, to Fashionista.
The platform makes the fashion discovery process more efficient, allowing users to find and purchase the exact outfits their favorite celebrities wear.
Author's summary: OneOff allows users to shop celebrities' closets.