Dubai launches ‘1 Billion Acts of Kindness’ campaign
The 1 Billion Followers Summit has joined forces with global content creator MrBeast, also known as Jimmy Donaldson, to launch the “1 Billion Acts of Kindness” campaign. This initiative is described as the world’s largest social movement led by content creators, aiming to spread a culture of compassion and meaningful social impact.
The effort is backed by Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI) and the Varkey Foundation. The campaign officially began on Friday, with MrBeast urging creators worldwide to contribute acts of kindness that generate tangible benefits in their communities.
Content creators are invited to submit a video showcasing their social impact work and its positive effect on their communities.
These acts can include activities such as local volunteering, supporting education, environmental initiatives, or contributions to global humanitarian causes. Submissions will be accepted until December 1, 2025, through the official registration form on the website 1 Billion Summit.
After evaluation, the top ten participants demonstrating the most significant impact will be announced at the fourth edition of the 1 Billion Followers Summit, scheduled for January 9–11, 2026, in Dubai.
Summary
The campaign unites creators worldwide in a shared mission to inspire one billion acts of kindness, promoting empathy and positive social change across communities.