Inflation Impact on Nigerian Shoppers
Rising inflation and shrinking disposable income have driven more Nigerian shoppers to switch brands in search of affordability and value.
According to the NIQ 2025 Consumer Outlook survey by NielsenIQ, a global data and analytics company, almost six in every ten shoppers have switched brands in the past year due to increased prices.
Many Nigerian consumers are rethinking what they buy, prioritizing affordability and value over brand loyalty as inflation erodes their purchasing power.
Recent data shows that household essentials have recorded high levels of brand switching, reflecting growing pressure on household budgets.
Author's summary: Inflation affects Nigerian shoppers' brand loyalty.