A new Halo game is rumored to be announced this week, according to a report from Bloomberg's Jason Schreier.
The Halo franchise has faced challenges in recent years, including a subpar live adaptation, a convoluted narrative, and a messy launch of Halo: Infinite.
The franchise seems to have fallen out of the cultural conversation in recent years.
Despite this, a new report from Bloomberg reveals that Microsoft is pushing Xbox leadership to increase profit margins by 30%, above industry standards.
Fans are concerned about the potential impact on the franchise.
New Halo game announcement rumored amidst franchise struggles.