Why SEO and PPC Teams Need Shared Standards
Mutualism between SEO and PPC teams can lead to lower costs, faster insights, and sustainable visibility across organic and paid search channels.
Most marketing teams still view SEO and PPC as rivals, rather than complementary systems facing the same performance challenges.
- Only mutualism creates sustainable performance gains.
- Shared technical standards can optimize for both organic visibility and paid performance.
- Shared accountability drives lower acquisition costs and faster market response.
We need mutualism – shared technical standards that optimize for both organic visibility and paid performance.
Navigating the coming years requires more than just coexistence, but true collaboration between SEO and PPC teams.
Author's summary: Mutualism between SEO and PPC teams is key to success.
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