Boots' Most Integrated Christmas Campaign
Boots is promising its Advantage Card's "biggest Christmas yet" with a campaign featuring Puss in Boots.
The campaign, 'Gift Happily Ever After', focuses on the magic of gifting and in-store experience, highlighting Boots' beauty offering.
Always starting out with a "really core human truth at the centre" of each campaign.
Developed with WPP agency The Pharm, the ad reimagines Puss in Boots finding last-minute gifts for the Snow Queen's Ball at Boots.
Author's summary: Boots launches its biggest Christmas campaign.
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