Florida Produce Gets a Boost
Retailers plan to spark sales of Florida produce this fall with sampling programs, price promotions and storytelling.
By Louise Kramer, November 3, 2025
With consumers concerned about spending amid rising grocery prices and economic uncertainty, retailers plan to boost sales of Florida produce.
Stew Leonard’s, a retailer with eight fresh-themed grocery stores, will kick off its Florida citrus sales with a price promotion for navel oranges.
- Four navel oranges for $5
- Five navel oranges for $5
Our produce managers like to start with a good price on a seasonal item like this, especially when the brix is right. Customers will fall in love with the taste and be back to buy them throughout the season - Charles Yeh, director of produce for Stew Leonard’s
Author summary: Retailers boost Florida produce sales.
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