Before the infamous Panorama interview where Martin Bashir deceived Princess Diana onto primetime TV, he was relatively unknown in media. However, Bashir’s charm was inventive and hard to resist. He excelled at flattering people.
“Like a snake charmer, he was fantastic at looking in your eyes and telling you, 'You're brilliant!' He was terrific at doing sincerity.”
His deviousness and ease in fooling even experienced reporters became clear when he joined Panorama and approached Tom Mangold, a veteran BBC reporter with 30 years of experience. Mangold, who had produced 120 Panorama films and prided himself on spotting charlatans, was initially taken in by Bashir.
“One day Martin took me to one side and said, 'Mr Mangold, I'm sorry to trouble you, but I just wanted to tell you that my brother recently died and on his deathbed he said to me, "Martin, when you get to Panorama, imitate Tom Mangold. Operate like him, and you will become as successful as he is."' I was really touched.
What I didn't know until later was that he told exactly the same story to Mike Nicholson at ITV and to John Humphrys.”
Bashir’s ambition was driven by a desire to become a celebrity journalist like the big names. To reach that level, he was willing to orchestrate a major breakthrough.
Author's summary: Martin Bashir’s cunning charm and deceit helped him rise from obscurity to fame by manipulating seasoned journalists and orchestrating a major media coup.