How Piyush Pandey gave India its most famous political slogan, ‘Ab ki baar, Modi sarkar’

Piyush Pandey: The Man Behind India's Most Famous Political Slogan

Legendary Indian adman Piyush Pandey has passed away, leaving behind a legacy of unforgettable campaigns for brands like Asian Paints and Fevicol.

He is also credited with creating India's most popular political slogan, 'Ab ki baar, Modi sarkar', which contributed to Narendra Modi's success in the 2014 general elections.

Fevicol ka jod toot gaya. The ad world lost its glue today. Go well Piyush Pandey.

Tributes poured in from politicians, filmmakers, and others as news of Pandey's demise broke. His iconic advertisements for Fevicol, Cadbury, Asian Paints, and other brands will be remembered.

Pandey's legacy extends beyond advertisements, including his work on the 'Ab ki Baar, Modi sarkar' tagline, which may be one of the most memorable.

Author's summary: Piyush Pandey created India's most famous political slogan.

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Firstpost Firstpost — 2025-10-24

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