Piyush Pandey, the renowned adman and Padma Shree awardee, passed away at 70. He revolutionized Indian advertising with emotionally resonant storytelling.
With a career spanning over four decades, Pandey was the face of Ogilvy India and Indian advertising. He joined the agency in 1982, transforming the industry with campaigns that spoke to every Indian idiom, rooted in emotion and cultural nuance.
He gave Indian advertising its distinct voice and soul.
Piyush Pandey is survived by his wife, Nita Pandey. Born in Jaipur, he had a diverse career before entering advertising, including stints as a cricketer, tea taster, and construction worker.
Author's summary: Piyush Pandey, a legendary adman, passed away at 70.